BrightWire Networks blog
The BrightWireMobile is here!
This month we officially launched the BrightWireMobile as part of our marketing and branding efforts, and to help our service team reduce the wear and tear on their personal vehicles when they make onsite service calls.
Even though BrightWire always provided a full mileage re-imbursement to our service team members each month, we decided to move forward with a company branded vehicle as a way to build local brand awareness. “We realized that the cost of a company vehicle professionally wrapped with our logo and messages was actually about the same as the annually mileage reimbursements over about a 3-year period.” Noted Todd Whitley, a BrightWire Partner. “We spoke with several IT firm colleagues nationwide that had also adopted company vehicles, and most thought it was a net positive overall in terms of cost, team morale, and an occasional new client from the marketing visibility. We thought it would be a fun experiment!”
So, if you happen to see us around town, let us know when and where! We’re planning some fun contests that could involve prizes!